Develop Your Strategy
Consider a Hospital-Physician Joint Venture Strategy
Hospitals now recognize that a joint venture strategy with physicians to build ambulatory surgery centers is a key business strategy to succeed in the highly competitive healthcare marketplace and assist with physician recruitment and retention.
Physicians see ownership as a preferred way to control their professional efficiency and increase their personal income. When physicians think and act like owners, hospitals benefit from a more productive and cost effective center.
Hospitals and physicians approach these ventures very differently. Each has different objectives. Health Inventures brings experience of managing different stakeholders objectives toward the common goal of a prosperous center.
Why Should Hospitals Partner with Physicians?
Partnering with physicians creates new and improved relationships which contribute to:
- Inpatient and outpatient market expansion
- Enhanced working relationships in the surgery center and hospital
- Increased physician focus on cost management and efficiency in the surgery - center and hospital
- Physician loyalty
- Stronger surgery center organizational culture
- A coordinated approach to serving the surgical needs of the community
- Physician recruitment and retention
Why Should Physicians Partner with Hospitals?
Partnering with hospitals allows physicians to:
- Access payor contracting support
- Ensure hospital viability
- Limit competition and market threats
- Gain access to capital
- Share in the risk of the ASC business
- Leverage hospital assets, vendors, banks, etc.
- Enhance working relationships with the hospital
- Serve the surgical needs of the community with a consistent approach
- Increase physician recruitment and retention
Next Step: Organize Your New Venture